August 12, 2016
Whether you just opened your practice or have been in business for years, it is important that you are marketing your dental services. Even if you have a steady stream of patients, there are still important tasks you should be doing to increase your business.
In the midst of routine appointments, special procedures, or even surgery, it can be impossible to keep up with patient development. When it comes to marketing you can either hire a firm to do it, assign it to an employee, or try to manage it yourself. If you can’t afford a professional expert, there are some things you can do that are quick, easy, and effective for increasing your exposure.
Email Your Patients: Staying in constant communications with your patients will ensure that they don’t forget about their dentist or their bi-annual checkups. Email a simple newsletter twice a month that includes dental tips, special offers for patients, and news about your practice.
Ask for Reviews: The best thing a patient can do is refer you to a potential new patient. These days, some of the best referrals come in the source of online reviews. “88% of people use online reviews when making a decision.”* Because so many people shop for health services online, the value of online reviews cannot be understated, especially positive reviews. Ask patients when they leave your office to visit Google, Facebook, Yelp, or Health Grades and leave you a review. These reviews can pay off big time in the way of new business.
Set up a Google+ Page: Keeping up with all the different social media pages can be overwhelming. It’s a good idea to have one person dedicated to posting content. If you don’t have time to keep up with this yourself (who does, right?), the one most important thing you should do is set up a Google+ page. This listing includes your hours of business, phone number, address, website, and other basic information about your practice. When people are searching for a dentist or your name on Google, this makes you easier to find. Once you start to build up reviews you will also get referral business based on Google searches.
In addition to these marketing ideas, it is important to offer your patients quality dental care at an affordable cost. One of the best ways to do this is by creating a customized discount dental plan for your patients. The CDI Group’s dental plans come with built in marketing value. You can learn more about these dental discount plans here.